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In celebration of the 40th anniversary of London Fashion Week, Chinese supermodel Hu Bing, self-proclaimed “bridge between the West and Asia”, actor, and international ambassador for London Fashion Week, curated the highly anticipated “HU BING SELECTS” collection at the BFC NEWGEN featuring the Shanghai-based brand fashion brand Consistence.
Consistence Presents’ Useless But Fabulous
Consistence’s highly anticipated London debut featured their first womenswear collection, ‘Useless but Fabulous.’ The collection boasted a unique blend of intricate craftsmanship and a bold, contemporary edge, drawing inspiration from hidden, often overlooked elements in garment construction and transforming these aspects through modern design language, inspiring a new wave of creativity in the fashion industry.
Known for their imaginative take on tailoring, Consistence pushed the boundaries once again, showcasing structured suits and trench coats with horsehair canvas—a material typically used internally yet boldly displayed on the outside of garments. This unexpected twist, which has quickly become a hallmark of the brand’s innovative approach, defiantly intrigued and captivated fashion enthusiasts.
While they are primarily a menswear brand, after some “gentle persuasion” from Hu, Consistence agreed to debut a womenswear collection—which they designed and produced in only 88 days.
Consistency also spotlighted its commitment to sustainability by repurposing fabric scraps from past collections into accessories like headscarves and gloves. It also features a collaboration with leather company Scabal, including their patented 24-carat gold fabric as well as fluorescent pink and fluorescent yellow fabrics.
Sustainability
Sustainability remains at the core of Consistence’s ethos, encouraging consumers to “buy less and choose better.”
Consistence continues to makes strides in reducing waste while maintaining a luxurious look.
This ethical approach, especially relevant in today’s industry, is sure to be appreciated by those who value sustainable fashion.
The designers expressed their deep gratitude to Hu Bing, whom they met at London Fashion Week a decade ago. His unwavering support and influence have been instrumental in Constance’s growth. They also acknowledged Yoseido, this season’s official LFW partner and sponsor for the Hu Bing show.
Hu Bing
With a career spanning over 30 years in film, television, and fashion, Hu Bing is a bona fide icon in China. Most recently, he was announced as the global ambassador for the premier skincare brand Yoseido, part of the Yangshengtang Group and a sponsor of the LFW event.
Consistence
Consistence was founded in London by married couple Tien Lu and Fang Fang in 2015. They both graduated from Central Saint Martins and London.
In 2017, Mr. Giorgio Armani and the National Chamber of Italian Fashion invited Consistence to participate in Milan’s official schedule.
2018, they were selected for the Tranoï Paris SS18 Emerging Designer support program. In 2022, their spring/summer collection, “The City of Light,” was the closing show of Shanghai Fashion Week, earning them the First Release Impact award.
Did you check out Consistence’s Useless but Fabulous’ London Fashion Week Show?
If so, I would love to read your thoughts, so please share in the comments below.
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