As many of you may have seen on my social media, I was lucky enough to get invited to the Superdrug Presents, which focused on beauty, skincare, hair, accessories, health and well-being products available at Superdrug.
What Is Superdrug Presents?
The Superdrug Presents took place over three days, from the 23th-26th of February, and was held at The Truman Brewery, Brick Lane, London, UK, located around Brick Lane in the trendy Spitalfields area. The venue had been transformed into a vibrant and lively beauty hub decorated for Instagram posts galore, neon lights, balloons, plants and the hashtag on every visible surface, so I wasn’t surprised that pic’s from Superdrug Presents name splashed all over the app. Brands and activations were organised into stands while a live DJ played bops, giving the event space’s atmosphere a vibrant buzz.
Despite attending Superdrug Presents pre-lockdown, I was blown away by how much was offered. Brands, such as Simple, Palmers and NYX were exhibiting new products that had to be yet released to the general public. Brand ambassadors and influencers were on deck to talk about the best products and gifting samples. Many of the brands were also giving out free treatments simultaneously. For example, at Palmer’s, they were doing hand massages with their products, and many of the brands offered to make up touch-ups using their newest products.
Throughout Superdrug Presents, a range of masterclasses was available for everyone to book into. From learning skincare tips and tricks to chic hairstyles to makeup hacks, it was the perfect opportunity to brush up on your skills.
Of course, I tried to take full advantage of everything offered, but unfortunately while there was so much going on the lines for everything was super long so I didn’t get to check out some of the stands or get any free treatment’s.
As I left, I was treated to a colossal goody bag free stuffed with full-sized products and samples of decent sizes, from face masks to makeup palettes, perfumes and shaving gel; what’s not to love!
Tickets were priced at £30, and I was told that the event was completely sold out (unsurprisingly considering how much value was included in the ticket); however, Superdrug is planning on hosting more events.
Keep your eyes on their website and social channels for updates!
I was lucky that I had a chance to go to Superdrug Presents, so this post is a thank you to those at Superdrug PR that let me attend.
Did you attend Superdrug Presents, and if so, what did you think of the event?
Please comment below
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Lee-Anne x
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